Marketing that reports back.
I’m Adam Rockensuess, a Digital Marketing and Information Systems student at the University of Michigan-Dearborn. My work sits where creative strategy meets data: building marketing ideas with a clear purpose, then reading performance to understand what worked.
Where marketing meets systems
My skill set connects marketing strategy and creative thinking with performance analysis and the systems that produce the data. Four areas where those sides meet.
01
Digital Marketing Strategy
Start from the objective and the audience, then choose the channels and positioning that fit both.
02
Paid Media & Search
Reading paid search: how a campaign is built, who it reaches, and where the budget is working hardest.
03
Content & Brand Strategy
Decide what a brand stands for, then say it in a way people remember and search can find.
04
Marketing Analytics
The systems half of my degree: measure the work, then turn the numbers into a recommendation someone can act on.
Three projects, three sides of the work
A B2B campaign concept, a teardown of how a major brand advertises, and a multi-year performance analysis. Strategy, creative, and numbers.
B2B content + social strategy
Isuzu Diesel, 4J Compact Power Unit
A B2B LinkedIn concept for the 4J Compact Power Unit. I picked portable air compressors as the target application and built the message around one clear product advantage: more power in a smaller footprint.
Meta Ad Library teardown
Identity, momentum, possibility.
Brand strategy + paid media
Shopify, Meta Ad Library analysis
I went through Shopify’s active Meta ads and found the product was not the pitch. The creative sells identity: the starting point for scrappy founders, the engine behind growing brands, the infrastructure behind millions of businesses.
Business simulation results
Revenue
$531.6M
from $356.5M
EPS
$5.69
from $1.30
ROE
27.3%
from 10.8%
Net profit
$112.9M
from $25.7M
Business analytics + strategy
Business Strategy Game, performance analysis
Multi-year financial and market results from a competitive business simulation. I traced what actually drove growth and profitability, then wrote recommendations for the next strategic move. Simulated company, real analysis.
Research, build, measure, adjust
1
Understand the audience and goal
Who the work is for, what action or outcome matters, and what information can guide the strategy.
2
Build with purpose
Message, creative, and channel approach built around the objective instead of creating for the sake of creating.
3
Measure and improve
Use performance data and feedback to see what worked, find what can be better, and make the next round stronger.
Let’s build what’s next.
If you’re hiring, building a marketing team, or simply want to talk about the work, I’d be glad to connect.