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Resume
Adam Rockensuess
Digital Marketing and Information Systems student with experience in campaign analysis, customer journey strategy, performance marketing, and business data analysis. Certified in Google Analytics, Google Ads, Omnichannel Marketing, HubSpot Content Marketing, and Apple Ads.
adamrockensuess@gmail.com · 734-558-8433 · Metro Detroit, Michigan
Experience
Operations and leadership
Assistant General Manager, Taco Bell
June 2023 to present
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Lead operations for a location doing about $2.86 million in annual revenue, managing a team of 15 or more.
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Improved labor efficiency and service speed through data-driven performance tracking and structured scheduling.
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Analyzed promotional performance data to find revenue lift opportunities, contributing to better campaign effectiveness and local sales growth.
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Reduced operational errors by standardizing process improvements.
Shift Lead, Taco Bell
January 2022 to May 2023
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Supervised daily operations and trained new team members.
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Supported promotional campaigns and improved execution consistency.
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Assisted with performance monitoring and service quality improvements.
Projects
Marketing and analysis
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Structured brand positioning and paid media analysis on companies including Airbnb and Shopify, evaluating customer acquisition strategy and messaging alignment.
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Written breakdowns of positioning strategy, funnel stages, targeting, distribution, and brand narrative.
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B2B LinkedIn concept for the Isuzu 4J Compact Power Unit, created as part of an Isuzu social media marketing internship exercise.
Education
Michigan
BBA in Digital Marketing and Information Systems
September 2022 to December 2026
University of Michigan-Dearborn. Coursework across marketing strategy, campaign analysis, and information systems, including ISM 382 for business data tools.
Skills
Marketing and technical
Marketing
Google Ads and paid search
Marketing strategy
Campaign performance analysis
Customer journey mapping
Omnichannel strategy
SEO fundamentals
Conversion optimization
Analytics
Google Analytics (GA4)
Marketing analytics and KPI analysis
Data interpretation
Technical, ISM 382
Excel dashboards, PivotTables, XLOOKUP
Power BI dashboards
Access relational databases
Certifications
Completed
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Google Analytics Certification, 2026
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Google Ads Search Certification, 2025
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Advanced Omnichannel Marketing, Google Digital Academy
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Content Marketing Certification, HubSpot
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Apple Ads Certification, 2025